Feeling guilty seeing unread counter? Interesting approach and maybe a way to improve your conversion rates (sales or something).

Update: I can imagine some systems that could highly benefit from this solution. Think of commercial content management systems with loads of statistics, plugins, switches… Updates subsystem could monitor these things providing not only info about changes in used components, but also news from your sales department (such as a new plugin). Fighting with spam? We’ve just released special tool… Just one click!